Digital Marketing Executive

1 position

Job Purpose 

To assist in the formulation of strategies to build a lasting digital connection with our communities. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness. 

Job Brief 

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. 

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. 

The Role 

  • Oversea a digital marketing strategy 
  • Develop and manage digital marketing campaigns 
  • Conduct marketing research and analyses data to identify and define audiences 
  • Manage and maintain the company’s website(s) 

Duties 

  • Oversee, develop and manage quarterly and/or yearly online marketing campaigns 
  • Conduct marketing research and analyses data to identify and define audiences 
  • Devise and presenting ideas and strategies for digital marketing campaign 
  • Coordinate with online marketing team to create an integrated marketing campaign 
  • Coordinate with sales and development team to prepare marketing material and sales promotion 
  • Writing and proofreading creative copy for social networking accounts and website(s) 
  • Make the scientific content easy to understand for audiences  
  • Manage and maintain the company’s website(s) 
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness 
  • Measure and evaluate marketing campaigns using tracking and analytical software and assess the results 
  • Be actively involved in SEO efforts (keyword, image optimization etc.) 
  • Acquire insight in online marketing trends and keep strategies up-to-date 
  • Promotional activities 
  • Organize events and product exhibitions 
  • Arrange webinars and webcasts 
  • Provide support for all members of the global team wherever applicable and appropriate 
  • Update databases and using a customer relationship management (CRM) system 

Skills and Competencies 

  • Educated to Bachelors or Master’s Degree  
  • years experience in digital marketing 
  • Editing and writing skills: You need to devise and edit content for various digital platforms. Writing posts may well be an integral part of the job 
  • Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge about website, strong knowledge of search engine optimization and advanced Word and Power point skills 
  • Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines with critical thinking and problem solving 
  • Photoshop and illustrator will be preferred 
  • Creative skill: you have to provide a creative idea and develop the idea and share with the team 
  • Great interpersonal skills: you need to build relationships with a wide variety of people. A personable manner, a proclivity for team-working and adaptability are all important 
  • Communication and interpersonal skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is 
  • Experience with B2B+C social media, Google Adwords and email campaigns and SEO/SEM 
  • Analysing information 
  • Understanding of digital marketing concepts and best practices 
  • Working knowledge of ad serving tools (e.g., DART, Atlas) 
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsightWebTrends etc.) 
  • Able to travel and work in a multi-cultural environment 

Submit your resume with recent photo, expected salary and portfolio to support@vsni.co.uk